About

Bambina - an Off- & On-trade management company.

Bambina help smaller or newly established food- and beverage companies with a bunch of services that would normally require an expensive employee to handle. But first of all: We enable smaller clients to get their products into big supermarkets, convenience stores and foodservice – as well as the entire HoReCa universe. We also help our clients get the right price for their products and to get the best terms possible. We do classic Key Account Management but in a fresh way. We’d rather build a case around great story telling than price pr. liter.

The world is changing and so are the big retailers. Many purchasers are out scouting for organic, locally sourced, sustainable and circular products. Great products with great stories are more likely to succeed than ever before but you need to know the industry. Through our many years of experience and great network we will get your brand some highly valuable time at the right tables with the purchasers.

Who we are?

A collection of Key Account Managers, Field Sales Managers & Sales reps from some of the biggest FMCG brands.

Services

Key Account Management

  • Pricing structure

  • Promotion strategy

  • Assortment optimization

  • Pitch decks / year end negotiations

  • Ongoing maintenance and development of customers

On-Trade/B2B Sales

  • Foodservice

  • HoReCa

  • Corporate

  • Catering / Canteen

  • Event sales

Field Sales Support

  • Executing your brand in store via Sales Consultants

  • X Store visits a months

  • KPI and target settings

Trade Marketing

  • Development of POS (Point of sale) materials

  • Coolers

  • Business analysis and insights

Sampling / Brand Activation

  • In-store product demonstrations

  • On-brand activations

  • Type cast sampling team

Projects

Tony's Chocolonely

Tony’s Chocolonely is a Dutch confectionery company dedicated to making the chocolate industry 100% slave-free by eliminating illegal child labor and modern slavery from its supply chain. They are famous for their unequally divided chocolate bars, which visually represent the systemic inequality and unfair profit distribution within the global cocoa trade.

Dansevand

A drink that gives you energy without stealing your soul the next day. A party starter that won't leave you in the fetal position the next morning. A nighttime friend that won't wreck your brain, your immune system, and your life choices.

Vild Is

Vild Is is a Danish ice cream brand from Thy that produces handmade, organic popsicles and soft drinks. The company is known for using local ingredients and having a transparent approach to its production.

ChariTea

ChariTea is a social enterprise that produces organic, Fairtrade cold brewed iced teas and sparkling juices while donating a portion of every bottle sold to social projects in the growing regions.

MATR

Fermentation is not just a preservation method, but a tool for transformation to unlock the full potential of flavor, while minimizing waste. At MATR they use fermentation to create a juicy texture, firm bite and deep umami flavor. Without any additives, heavy processing or strange ingredients.

State Energy

State Energy is a Danish brand that produces performance products developed in collaboration with elite athletes and top scientists to provide a stable energy level without the typical sugar crash. Their drinks feature a unique blend of Palatinose, caffeine, green tea, and B-vitamins to support both mental focus and physical endurance.

To Øl

To Øl is an independently-owned Danish brewery founded in 2010 by high school friends Tore and Tobias, hence the name To Øl. To Øl is striving to deliver the highest quality beer and get it into the hands of people in the most responsible way.

Original Coffee

With their 23 coffee shops in Denmark Original Coffee is one of the strongest coffee brands in the country. They are going to be pioneers of the new coffee wave within the Danish supermarkets.

Sv. Michelsen

Sv. Michelsen Chokolade is a Danish chocolate company known for its high-quality and artisanal chocolate products. They are particularly renowned for their fine craftsmanship in creating a variety of chocolates, truffles, and confections. Oh, and they are official supplier for The Royal Family (Kongelig Hofleverandør)

True Co

Plastic-free, vegan and biodegradable chewing gum and plantbased mints free from sugar. A kinder alternative for you and for our planet. Also know for their home-run candy dates

Reduced

Stock of organic and sustainable produce. Reducing food waste by using vegetables and protein which are left over from the conventional food industry.

Banana CPH

Waste bananas from the super markets given new life as desserts sold at… super markets!

Cocohagen

Plant based choko truffles with no palm oil, sugar, gluten, lactose – just 100% organic ingredients made in Denmark.

Fatdane

Fatdane is a Danish organic microbrewery that rethinks your sodas and tonics. All brewed in Denmark.

The Organic Crave

Your everyday snack brand is finally here! The Organic Crave offers natural and simply-composed better-for-you snacking products.

Grød

On a mission to go from a strong restaurant brand into the most interesting and high quality cereal and ready-meal brand in Denmark.

Defy

Defy loves wine, so they got rid of the pretension and all the fuss around it and we put it in a can, because cans are easy for people (and better for the planet). Just natural delicious, organic wine in a can – It’s wine and it’s wet."

Mikropolis

Crafted cocktails – kegs and cans. Rhubarb Crush, Nordic Cosmo and many other flavors are pushing the limits for how convenient quality cocktails acutally can be.

NODA

Not a soda! Packed with real organic fruit juice and sparkling water. That’s it. Ready to challenge the traditional soda industry and change the habits of the consumers in both retail and hospitality.

innocent

They are innocent and make natural, tasty little drinks. B-corp certified company making sure to help good causes and produce some of the best juices, smoothies, ginger shots and coconut waters out there.

Happy Hydrate

Icelandic entrepreneurship at it’s finest. 4x the amount of electrolytes in one stick than competing products, delivering a super optimized product for sport, welness and wellbeing. The Piña Colada flavour is next level.

Humble Co.

The worlds most sold bamboo toothbrush with more than 90.000 distribution points. Humble Co. has a broad range of sustainable personal hygiene products that tries to minimize single use plastic items and create better alternatives.

Vicenzi

In 1905 Matilde Vicenzi founded a pastry and company in Verona. Now they are bringing the Italian classics like the Grisbi, Ladyfingers for Tiramisu and Millefoglie to Denmark. A European legacy company with amazing products.

Dottir Skyr

Dottir means ‘daughter’ in Icelandic. This recipe has been passed from mother to daughter in Iceland for generations. Finally, Denmark has a genuine skyr brand on the shelves in the supermarkets.

Postevand

A Danish B-corp certified company revolutionizing packaging. Sourced from 100% Danish tap water, which is renowned for its high quality, the still water is packaged in plant-based cartons made from at least 96% renewable materials. These cartons have an 18% lower climate impact compared to typical plastic bottles made from 100% recycled plastic.

Raw Culture

Raw Culture is a Danish kombucha brewery, founded in 2020 with the mission to make healthy choices easy and enjoyable. Their kombucha is 100% natural and organic, brewed in various flavors and forms, aiming to deliver great taste without compromising on quality or health benefits.

Don't hesitate
to
reach out to us!

Mads Peter Jensen

MAIL

madsjensen@bambina.dk

MOBILE

(45) 29 40 34 10

Jens Krogen

MAIL

jenskrogen@bambina.dk

MOBILE

(45) 61 66 62 79

Rådmandsgade 45A, 2200 KBH N